Targeting the ever-changing needs of consumers, Nike is definitely rocking it with their modern-looking and functional e-commerce product configurator. When you shop online, you often stumble upon many web product configurators.ĭespite having world-class shoe quality and style, Nike allows you to design your own shoes to make them even more appealing to your preferred tastes.Įven though Nike doesn’t give a 360-degree view, it provides extensive color customizability options for different parts of a shoe. There are a lot of industries where a web-based product configurator is used:Ī web-product configurator can be both B2B and B2C solutions depending on what product you’re selling. A browser-based product configurator is an application that is usually embedded on a website, mostly ecommerce websites, and allows users to change the design, style, and characteristics of a product in real-time.
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